EXPERIENCE
KETTLE | Associate Creative Director, Writer
July 2025 – Present
Recruited to lead work on Apple Services; currently working on internal agency projects while observing a mandatory 90-day Apple cool-off period.
AKQA | Associate Creative Director, Writer (embedded at Apple)
April 2020 – July 2025
Wrote clear, engaging copy that guided customers through their shopping experience and got them excited to buy.
Worked closely with creative teams to write clear, polished, on-brand messaging.
Managed copy reviews and decks, ensuring smooth legal and stakeholder approvals.
Non-Apple clients included Culligan and TruGreen.
EPSILON | Sr. Copywriter
July 2017 – April 2020
Translated digital assistant technology into educational and promotional CRM email campaigns for a range of Google products and services.
Developed a 360-degree brand campaign for Sparkling Ice.
ARC WORLDWIDE | Freelance Sr. Copywriter
February 2017 – April 2017
Collaborated with creative teams to create social, CRM email, and shopper marketing work for Alcon's portfolio of eye care and contact lens care brands.
Relaunched Alcon's main consumer-facing brand website.
WALTON ISAACSON | Freelance Sr. Copywriter
June 2016 – December 2016
Launched Tony Roma's new line of heat-and-eat BBQ products with social media content and a new website.
CHEMISTRY CLUB | Sr. Copywriter
January 2015 – May 2016
Wrote digital, radio, and social media campaigns for the Monterey Bay Aquarium.
Launched the hydrogen-powered Toyota Mirai with a print campaign.
H&L PARTNERS | Copywriter
June 2011 – December 2014
Created campaigns for seasonal Toyota sales events, new model launches, and a variety other regional needs.
Concepted and wrote radio and TV campaigns for regional McDonald's product launches, seasonal promotions, and local initiatives.
YOUNG & RUBICAM | Copywriter
September 2008 – April 2011
Traditional and digital campaign work for Round Table Pizza, Chevron, and NCAA. B2B sales materials for Dell healthcare and education solutions.
EDUCATION
Academy of Art University, San Francisco
BFA, Advertising
2002 – 2007
AWARDS & RECOGNITION
2019 Gold Hermes Award - Google Home Hub Email Series
2019 Silver Silicon Valley Addy - Google Home Hub Email Series
2017 Gold Horizon Interactive Award - Google Home Newsletter Campaign
2016 Obie - Monterey Bay Aquarium - Bait Ball Ballet Experience
2015 Telly - McDonald's Drink Run TV Campaign
2015 Telly - McDonald's Drink Run "Memo Man" TV
2015 Telly - McDonald's Drink Run "Office" TV
2015 Telly - OMCA TV
2014 SF Addy - Toyota RAV4LIFE Integrated Campaign
2014 Telly - Toyota RAV4LIFE TV
2013 SF Addy - Toyota Prius OOH
2012 Telly - Toyota Prius c TV
2012 Communication Arts Online Creative Exhibit - ASU Women's Rugby Posters